Have you ever had questions about the often confusing world of Analytics? We are here to help you navigate the ins and outs of the analytical world in myParish App.
Let’s go over some definitions of what you will see in your myParish App Admin portal.
Start and End Date
The date range is important for how analytics function. Typically a larger date range is going to give you more accurate information. This is because analytics take a large set of data and bring it down into smaller subsets using averages and estimates, giving you a good understanding of your users, not an exact number count. Change the date range to do some testing on how many people are signing up per month or what section of the app is most popular during which month.
Users
Users are defined as anyone who downloads and starts using myParish App. This is broken down into new and returning users. A new user is someone who is in the app for the first time. A returning user has already been in myParish App and goes back in. Sometimes a user can be counted as both new and returning users depending on your date range. At myParish App, we do not know what specific people are using the app unless they have created an account, which is not required unless you want to use groups or parish favoriting. Users are based on a unique device’s ID, not a name or email.
Sessions
“A session consists of a series of page views that a single user makes during a period of activity.” https://bit.ly/2TurYbO
Every time someone is in the app after closing it, it is counted as a new session.
Engagement
This section is helpful for doing some testing on the effectiveness of your messages. If you send a message and see a spike in engagement than you know it was probably because that message is encouraging people to open the app. Find out what times of day and what subject of messages get the best engagement in your parish by testing over a period of a few months.
Screens
This section shows you what areas of the app are the most popular. If you want to increase engagement for a specific area, we recommend sending a message out and encouraging your parishioners to check out the button. Messages remain the number 1 reason that people get into myParish App. Why not encourage them to pray more or check out the daily readings?
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